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Take Control of Your Data: How to Change Privacy Settings on Firestick & Boost Security

firestick turn off interest based ads

Do you ever wonder just how much of your personal data is being tracked when you stream shows or install new apps on your Firestick? If keeping your information private is important to you, this guide will show you exactly how to update your Firestick‘s privacy settings for improved security.

With just a few simple clicks, you can limit Amazon and third-parties from gathering extensive data on your viewing habits, interests, and usage patterns. Protecting your privacy is essential in today‘s era of widespread data collection. Let‘s explore the steps to disable tracking and take control of your personal data!

Why You Should Update Your Firestick‘s Privacy Settings

Amazon states in their Privacy Policy that they actively collect tons of information generated by your Firestick activity. This includes:

  • Navigation of the home screen interface
  • Browsing and search history
  • Frequency and duration of app usage
  • Voice interactions with Alexa
  • Precise device location
  • And much more…

Some data collection provides functionality like personalized recommendations. But the amount of intimate insights gathered has raised privacy concerns.

For example, a 2021 study by BSA found 67% of adults worry about their personal data being compromised. Pew Research Center also reported 61% of Americans feel their online privacy is worse now than it was 5 years ago.

By adjusting your Firestick‘s privacy settings, you can take control and limit the information Amazon can access. Here are some key benefits:

  • Reduce data gathering by Amazon and third-party apps/services
  • Prevent tracking of your personal interests for targeted advertising
  • Stop leakage of sensitive information like viewing habits
  • Increase peace of mind around how your data is used

Now let‘s dive into the step-by-step instructions to update your settings for greater privacy and security.

Step 1: Disable Device Usage Data

Device Usage Data allows Amazon to monitor and record how you specifically interact with the Firestick interface. This includes navigation habits, search queries, voice commands given to Alexa, settings adjustments, and more.

To turn this setting off and stop your usage patterns being logged:

  1. From the main Firestick home screen, hover over Settings
  2. Select Preferences from the side menu
  3. Choose Privacy Settings
  4. Locate the option for Device Usage Data
  5. Select the toggle switch next to Device Usage Data
  6. Choose Turn Off to disable this setting

With Device Usage Data disabled, your Firestick actions are no longer tracked and stored by Amazon.

Firestick turn off device usage data

Step 2: Disable App Usage Data

The next setting to adjust is App Usage Data collection. When enabled, this allows Amazon to gather analytics on frequency and duration of your usage for each app/channel installed on your Firestick.

Disabling this provides more privacy around your viewing habits and prevents Amazon from recording what specific content you watch and how often.

To turn off App Usage Data, just:

  1. Repeat Steps 1-3 above to access Privacy Settings
  2. Locate the option for Collect App Usage Data
  3. Select the toggle switch next to this option
  4. Choose Turn Off to disable monitoring of your app habits

With this disabled, your Firestick will no longer share detailed data on your app usage patterns.

turn off collect app usage data firestick

Step 3: Consider Disabling Interest-Based Ads

Another privacy setting available is Interest-Based Ads. When enabled, Amazon is able to track your browsing habits, content interests, purchases and more. They then build advertising profiles and target promotions specifically tailored to you as an individual.

If you find the personalized ads creepy or intrusive, you can disable this feature. Just:

  1. Access the Privacy Settings menu
  2. Locate the Interest-Based Ads option
  3. Choose Turn Off next to this setting

With this disabled, ads will be more generic instead of customized based on your personal interests. However, promotions aren‘t completely eliminated even with this off. Using a custom launcher like Wolf Launcher can hide home screen ads.

firestick turn off interest based ads

Secure Your Connection with a Firestick VPN

In addition to limiting Amazon‘s data gathering, I highly recommend using a virtual private network (VPN) to encrypt all of your Firestick‘s network traffic. A VPN provides key security and privacy benefits such as:

  • Hides your IP address from tracking
  • Encrypts data so ISPs can‘t monitor activity
  • Allows access to geo-restricted streaming content
  • Adds protection when using unofficial apps
  • Prevents bandwidth throttling that impacts streaming speeds

Some top VPN choices for the Firestick in 2023 are:

VPN Provider Starting Price Pros Cons
IPVanish $3.99/month Very fast speeds. Unlimited device connections. No free trial available.
ExpressVPN $8.32/month Reliable performance for HD streaming. More expensive subscription.
NordVPN $3.29/month Large server network. Works well for Firestick. Speeds can be slower than others.

I recommend IPVanish as the best Firestick VPN for its combination of fast connections and affordable pricing.

A VPN is vital for complete online privacy whether you are streaming movies, using Kodi, or browsing the web on your Firestick.

Additional Tips for Increased Privacy

Here are a few other quick tips to further boost privacy and security on your Amazon Firestick:

  • Review all apps installed and remove any with excessive unnecessary permissions or suspect privacy policies. Only keep apps you actually use regularly.

  • Run searches and play content in Guest Mode which doesn‘t store your history. Just hit the down arrow from the home screen and select Guest.

  • Avoid using the microphone for voice commands as much as possible, as these get stored by Amazon. Use the remote instead.

  • Frequently clear cache and data for any browsers installed like Silk or Firefox to delete stored information.

  • Check for any unknown "Analytics" or "Usage Data" options buried in app settings and disable those too.

  • For full protection, run a reputable VPN like IPVanish, ExpressVPN, or NordVPN at all times when using your Firestick.

Take Control of Your Personal Data Right Now!

I hope this guide has helped illustrate the simple steps you can take to update privacy settings on your Firestick. Limiting Amazon and third-parties from collecting extensive personal data is crucial for every streaming user.

Following the instructions provided above only takes a few minutes. Disabling Device/App Usage Tracking and Interest-based Ads puts you back in control of your data. Pair this with a premium VPN for complete protection of your privacy.

Securing your Firestick improves peace of mind and prevents your personal information from being misused down the road. Take action now to maintain your privacy in today‘s increasingly invasive digital landscape!

For even more tips on customizing your Firestick, take a look at my ultimate Firestick resource guide covering the best apps, Kodi setup, maintenance, and more!


Streamr Go

StreamrGo is always about privacy, specifically protecting your privacy online by increasing security and better standard privacy practices.