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Peacock Has Landed on Fire TV – Here‘s Everything Cord-Cutters Need to Know

After over a year of tense negotiations between NBCUniversal and Amazon, Peacock has officially spread its wings and landed on Fire TV devices! As a streaming enthusiast, I‘ve been doing a happy dance ever since this deal was announced.

I know how frustrating it can be when you can‘t access a hot new streaming service on your device of choice. So in this guide, I‘ll walk you through everything there is to know about watching Peacock TV on Fire TV. Let‘s ruffle some feathers!

Peacock 101 – A Quick Refresher

First, a quick Peacock primer if you aren‘t familiar with this streamer. Peacock is NBCUniversal‘s streaming service that first took flight in July 2020. It‘s named after the NBC peacock logo and aimed at competing with services like Netflix and Hulu.

Some key stats on Peacock:

  • 54 million sign-ups as of Q1 2022 [source]

  • Offers 3 different tiers: Free, Premium with ads ($4.99), and Premium Plus no ads ($9.99)

  • Content includes NBC shows, Universal movies, sports like WWE and Premier League, news, and originals

Here‘s a handy comparison of what‘s included on each tier:

Feature Free Premium Premium Plus
Ads Yes Yes No
Stream on mobile/web Yes Yes Yes
# of movies/shows ~13,000 hours ~20,000 hours ~20,000 hours
Sports & events No Yes Yes
Offline viewing No No Yes

Why Peacock Wasn‘t Originally on Fire TV

When Peacock first launched in 2020, there was one major streaming platform noticeably missing – Amazon‘s Fire TV.

This was because NBCUniversal and Amazon couldn‘t come to terms over things like:

  • Revenue sharing from subscription fees and ad sales
  • Level of access to viewer data
  • Promotional treatment on Fire TV home page

According to industry expert Julia Alexander from The Verge, this was a tense standoff between two media giants. NBCUniversal didn‘t want to cave to all of Amazon‘s demands. And Amazon refused to budge knowing they had the upper hand.

But over 1+ year, the two companies clearly realized they had more to gain by reaching a compromise. As INSIDER‘s Travis Clark commented, "It became too costly to not be partnered."

Installing Peacock on Fire TV – Simple as 1, 2, 3

With the deal now finalized, installing Peacock on your Fire TV device couldn‘t be easier. Just follow these quick steps:

  1. From your Fire TV home screen, use the search function to find "Peacock".

  2. Select the Peacock app from the search results.

  3. Click "Download" to install it.

And that‘s it! The app will download and install just like any other Fire TV app.

You can also use Alexa voice commands to search for apps, so all you need to say is:

"Alexa, find Peacock"

And don‘t forget to login and sync your account so you can pick up where you left off in all your shows!

Peacock‘s Premium Lineup – Worth Upgrading?

The free tier of Peacock gives you access to a great catalog of movies, classic NBC shows, and news programming. But Premium unlocks even more, like:

  • Every episode of The Office plus exclusive reunion episode
  • Premiere access to new NBC shows like La Brea
  • WWE wrestling events and matches
  • Premier League soccer matches
  • Original shows like Girls5eva and Rutherford Falls

Premium also removes ads from on-demand programming. I find the $4.99/month ad-supported plan to be the best value. But frequent streamers may want to pay $9.99 for the completely ad-free Premium Plus option.

Before deciding, you can also take advantage of Peacock‘s free 7-day Premium trial on Fire TV to experience the benefits firsthand.

More Ways to Flock to Peacock on Fire TV

Beyond directly installing the app, there are a couple other paths for accessing Peacock on your Fire TV:

  • Cast from mobile – Mirror your Android or iOS device‘s screen to your TV. Useful if you want to watch downloads or browse on a 2nd screen.

  • Link with Alexa – Link your Peacock account in the Alexa app for voice commands like "Alexa, play The Office on Peacock."

  • Coming to Fire TV home screen? – I wouldn‘t be surprised if Peacock gets prime real estate on the Fire TV homepage in the future since it‘s now officially part of the Amazon family.

So enjoy having Peacock conveniently available on your Fire TV! Pop some popcorn and binge watch to your heart‘s content. Let me know if you have any other questions about using Peacock. I‘m always happy to help fellow streaming fans get the most out of their services.


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