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The Best ID Protection Alternatives to LifeLock

Identity theft can completely disrupt and damage your finances and credit. In 2021 alone, over 1.4 million Americans were affected by identity fraud, resulting in over $56 billion in losses according to a report from Javelin Strategy.

With the risk higher than ever, protecting your identity should be a top priority. But is LifeLock, one of the biggest names in identity protection, necessarily the best choice?

While LifeLock offers robust monitoring and restoration services, there are several capable alternatives that provide strong identity theft protection as well. And in many cases, they cost less than LifeLock.

In this comprehensive guide, we’ll objectively compare LifeLock to the top competitors on pricing, features, restoration services, and more. Read on to determine which provider makes the most sense for protecting you or your family from identity thieves.

Factors to Consider When Choosing Identity Theft Protection

There are several key factors to evaluate when picking an identity protection service:

  • Pricing – Monthly or annual costs, ability to cancel anytime
  • Monitoring services – Credit reports, bank accounts, public records, dark web, etc.
  • Additional features – Extras like VPN, password manager, credit scorer tracker
  • Identity restoration – Help with resolving identity fraud cases and managing recovery
  • Customer service – Ease of contacting agents, U.S.-based specialists
  • Family plans – Number of adults and children covered and costs

Keep these criteria in mind as we compare LifeLock to top competitors:

LifeLock Overview

LifeLock, now owned by Norton, is one of the largest identity theft protection companies with over 4.5 million members as of 2021.

It offers three tiers of coverage:

  • Standard – Monitors for fraudulent use of your Social Security number, name, and address. Alerts you to suspicious activity. $9.99/month initial cost.

  • Advantage – Adds single bureau credit monitoring, monthly credit score, and priority 24/7 support. $19.99/month initial cost.

  • Ultimate Plus – Monitors credit with all three bureaus. Includes bank/credit account activity alerts, dark web monitoring, and up to $1 million theft insurance. $34.99/month initial cost.

LifeLock also provides extensive identity restoration services with U.S.-based specialists to help remedy cases of identity theft or fraud.

Now let‘s see how the top alternatives compare.

Aura – Best for Child Identity Theft Protection

Aura offers comprehensive identity protection services similar to LifeLock. It monitors your credit, financial accounts, web presence, public records, and more for signs of misuse.

Unique protections from Aura include:

  • Device security – Antivirus software, VPN service, password manager
  • Dark web monitoring – Scans black market sites for compromised emails and passwords
  • Child identity monitoring – Cyberbullying alerts, chat filtering, sex offender location notices

For families, Aura costs $348 annually covering up to 5 adults and unlimited children. This is in line with LifeLock‘s pricing.

Where Aura really differentiates itself is child identity protection. LifeLock simply monitors childrens‘ data for misuse.

Aura takes it a step further by monitoring social media accounts for cyberbullying, letting parents control social media privacy settings, and providing alerts if registered sex offenders are nearby. For parents concerned about child identity theft and online safety, Aura has a strong advantage.


  • Very robust child ID theft protections
  • Device security features like antivirus and VPN
  • Dark web monitoring for compromised credentials


  • More expensive monthly price than some alternatives
  • No credit scores provided
  • Limited $1 million identity theft insurance

Get Aura

Identity Guard – Most Affordable Full Family Coverage

Identity Guard, owned by Goldman Sachs, offers quality identity protection for individuals and families at very affordable rates.

It monitors your credit reports, bank accounts, public records, court records, payday loan applications and more for signs of misuse, similar to LifeLock. Added features include dark web monitoring and a password manager.

When it comes to families, Identity Guard allows you to cover up to 5 adults and an unlimited number of children for a low monthly cost. For families larger than LifeLock‘s limit of 2 adults and up to 5 children, it provides a major advantage.

Identity Guard LifeLock
Family Plan Cost $19.99/month (covers 5 adults, unlimited kids) $34.99/month (covers 2 adults, up to 5 kids)
Credit Monitoring Equifax only (Advantage plan required for Experian + TransUnion) All 3 bureaus
Identity Insurance $1 million theft insurance Up to $1 million theft insurance

However, Identity Guard does fall short on identity restoration services compared to LifeLock. It provides limited assistance if you do become an identity theft victim. LifeLock has a dedicated U.S. team to fully manage the recovery process.


  • Very affordable, especially for larger families
  • Generous family plan coverage
  • Useful password manager


  • Limited ID restoration help
  • Single bureau credit monitoring only

Get Identity Guard

IdentityForce – Best for Medical Identity Theft Protection

IdentityForce, a TransUnion brand, is a highly rated identity protection service with comprehensive monitoring.

It checks all three credit bureaus and includes standard protections like bank transaction monitoring, sex offender registry checks, payday loan application alerts, and more.

IdentityForce really sets itself apart by providing medical identity theft monitoring. Over 3 million Americans were victims of medical identity theft last year, according to the Medical Identity Fraud Alliance. This feature alerts you if your medical ID is compromised.

It also offers useful extras like a credit score simulator, credit report analysis tool, password manager, and credit freeze capabilities.

Downsides are its ability to use your personal data for marketing purposes and poor cancellation/customer service compared to LifeLock based on reviews. But the medical ID theft protection is a unique offering.


  • Robust medical identity theft monitoring
  • Full credit report monitoring from all three bureaus
  • Extra tools like password manager and credit simulator


  • Can use customer data for marketing purposes
  • Subpar cancellation and customer service

Get IdentityForce

ID Watchdog – Best Identity Protection for High-Risk Individuals

ID Watchdog is a capable identity protection service focused on high-risk transactions and threats.

It monitors your credit reports, bank accounts, payday loan applications, court/arrest records, and other public documents for fraud. ID Watchdog also scans the dark web for compromised personal information and monitors social media accounts for risky activity.

Unique protections include:

  • Social media monitoring – Alerts you to harmful social posts or fake accounts
  • Personal VPN service – Encrypts web traffic to keep data secure
  • Digital exposure reports – Highlights accounts and passwords exposed in data breaches

Downsides are that core features like credit reports and monitoring are only available on higher-priced plans. ID Watchdog also runs $21.95 per month for individuals, higher than LifeLock and some alternatives. But for high-risk users exposed in major data breaches, it provides robust monitoring and alerts.


  • Social media monitoring for reputational risks
  • Personal VPN service included
  • Digital exposure reporting


  • Key features like credit reports cost extra
  • Higher monthly price than competitors

Get ID Watchdog

IDShield – Most Affordable Identity Protection

IDShield is a budget-friendly identity theft protection option with robust features included on all plans.

It monitors your credit reports, financial accounts, public records, payday loan applications, court records and more for evidence of identity theft. IDShield also provides dark web monitoring and credit score tracking.

Useful extras like antivirus software, VPN service, and credit analysis tools are included even at the lowest priced tier. And you get up to $1 million in identity theft insurance coverage.

For individuals, IDShield costs just $14.95 per month – much less than LifeLock‘s pricing. For families, you can cover a spouse and unlimited dependents under 18 for $29.95 per month.

The main downsides are limited customer support compared to LifeLock and an occasionally confusing interface. But if you‘re looking for affordable, comprehensive identity theft protection, IDShield delivers.


  • Very affordable monthly and annual pricing
  • Generous inclusion of extra features like VPN
  • Up to $1 million identity theft insurance


  • Confusing account setup process
  • Mixed reviews of customer service response

Get IDShield

Canceling Your LifeLock Subscription

If you want to cancel an existing LifeLock subscription to switch providers, you can do so easily:

  • Call 1-800-LIFELOCK (543-3562)
  • Initiate a live chat at
  • Login to your account and cancel via the "My Subscriptions" section

Just remember LifeLock has a 60-day money back guarantee, so you can receive a full refund if you try it but want to switch to something else.

Comparing Family Plans and Pricing

A major factor for many customers is family coverage. Here‘s how LifeLock compares to the top alternatives:

Provider Family Plan Benefits Cost
LifeLock Up to 2 adults, 5 children
Child monitoring and alerts
Up to $1 million ID theft insurance per adult
$34.99/month starting price
Aura Up to 5 adults, unlimited children
Child cyberbullying and sex offender monitoring
$1 million ID theft insurance per adult
$59/month or $348/year
Identity Guard Up to 5 adults, unlimited children
Standard child monitoring
Up to $1 million ID theft insurance per adult
IdentityForce Individual plans only
(2 add-on child plans available)
$17.95/month starting price
ID Watchdog Up to 2 adults, unlimited children
Monitoring of child SSN, credit reports, etc.
Up to $1 million ID theft insurance per adult
IDShield Up to 2 adults, unlimited dependents under 18
Monitoring of child information
Up to $1 million ID theft insurance per adult

As you can see, LifeLock, Aura, and Identity Guard lead when it comes to protecting your entire family. IDShield is also affordable for families wanting basic coverage.

Asked Questions About LifeLock and Alternatives

Does LifeLock offer a free trial?

Yes, LifeLock provides a 30-day free trial of services so you can evaluate the account monitoring, alerts, and other features before paying.

How much does LifeLock cost?

LifeLock pricing ranges from $8 to $30 per month, depending on whether you choose an individual or family plan and which tier of protection. Annual subscriptions typically offer a discount.

Is LifeLock worth the money?

Due to the high rates of identity theft, having proactive monitoring and protection services in place provides value for most consumers. LifeLock is a capable option for ID protection. But some alternatives offer similar (or more robust) features for less money, so comparing providers is wise.

How does LifeLock compare to competitors for families?

For families, LifeLock, Aura, and Identity Guard lead in coverage options, child-specific protections, and restoration support. IDShield is also an affordable option to monitor children‘s data and credit. Review each provider‘s family plan details to determine the best fit.

The Bottom Line

LifeLock has earned its reputation as a top identity theft protection provider. But there are compelling alternatives that offer robust protection for your personal information and finances, often at lower monthly prices.

Take the time to thoroughly compare LifeLock against top competitors like Aura, Identity Guard, IdentityForce, ID Watchdog, and IDShield based on your specific needs and priorities. Any one of them can provide strong monitoring to combat the rising threat of identity fraud.


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