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"We don’t have any permissions to be running this whatsoever." Inside the Brief, Unauthorized Saga of Streaming Site

Earlier this year, a rogue streaming site called burst onto the scene offering an unauthorized mix of movies and shows ripped from major platforms like Netflix, Disney+, and HBO Max. The website was essentially an illegal pirate streaming operation, set up like a radio station continuously playing pirated content.

In an interview with TorrentFreak, Daniel Greenberg, CEO of MSCHF – the company behind AllTheStreams – openly admitted "We don’t have any permissions to be running this whatsoever."

So how did this brazenly illegal site work, who created it, and what does its provocative mission reveal about ethics and access in the streaming media landscape today? As a streaming privacy expert, I‘ll unpack everything you need to know about the strange saga of and its unauthorized streaming model.

How AllTheStreams Operated: A "Pirate Radio Station" for Streaming Video

When visitors accessed the website, they weren‘t able to search for and play specific movies or shows on-demand. Instead, the site operated like a continuous unauthorized broadcast, playing a mix of ripped video content 24/7.

AllTheStreams homepage screenshot

The AllTheStreams homepage claimed "We’ve got subscriptions to everything and we’re playing them for you." In other words, someone behind the scenes had active subscriptions and access keys to platforms like Netflix, Hulu, Disney+, and HBO Max. They were using these credentials to illegally access and broadcast copyrighted content to anyone who visited AllTheStreams.

This model essentially resembled an unauthorized online pirate radio station – but for streaming video content instead of music. Users could text or call phone numbers listed on the site to request specific movies or shows be added to the stream.

AllTheStreams‘ Creation by Controversial Startup MSCHF

Responsible for this unauthorized streaming operation was MSCHF, a NYC-based startup known for splashy PR stunts and viral marketing campaigns. Previous divisive MSCHF projects include selling Jesus-themed Nike Air Max sneakers and launching a YouTube playlist app to mimic Netflix‘s UI.

The name MSCHF itself stands for "mischief" when pronounced out loud, hinting at their penchant for provocation. Daniel Greenberg, CEO of MSCHF, told TorrentFreak "We don’t have any permissions to be running [AllTheStreams] whatsoever." So the legal risks seemingly didn‘t deter them from launching this pirated streaming project.

Motivations Behind This Rogue Streaming Site

In their manifesto, MSCHF framed AllTheStreams as a protest against exclusive walled gardens among streaming platforms:

"We want to make a frankensteinian playlist of media that none of these streaming platforms could ever recommend to you because it would cost them the profits of their exclusively-owned content."

So they saw illegally broadcasting shows as almost an act of rebellion against fragmented, closed-off streaming services. Of course, profiting off others‘ content while decrying exclusivity raises ethical questions. But it did highlight valid user frustrations around siloed content.

The Legal Risks Around Operating an Unauthorized Streaming Site

As MSCHF frankly admitted, AllTheStreams was unambiguously illegal. They in no way had licensing rights to redistribute content from any major streaming platforms.

Broadcasting copyrighted movies and shows without permission constitutes copyright infringement. If any platforms had pursued legal action, AllTheStreams likely faced an open-and-shut piracy case.

When TorrentFreak questioned the legality, the MSCHF CEO sounded unconcerned: "Even if they shut us down, five [copycats] will stand in our place!"

In reality, AllTheStreams only operated for around 48 hours before being taken down, showing bravado alone won‘t protect unauthorized streaming sites.

Dangers to Users of Visiting Unauthorized Streaming Platforms

While AllTheStreams advertised itself as "free" streaming, visiting unauthorized sites like this does pose risks to users‘ privacy and security.

When you access an illegal streaming portal, your IP address is visible to the site owner‘s backend. If the site is ever investigated for piracy, visitors‘ data and traffic logs can be subpoenaed. So there‘s a possibility of individual users facing legal repercussions as well.

I advise using a VPN whenever accessing sketchy streaming sites, both for privacy protection and to conceal your traffic and location. A VPN encrypts your connection, hiding your IP address so it can‘t be logged by unauthorized platforms.

How Exclusive Walled Gardens May Actually Spur Piracy

While blatantly illegal, AllTheStreams effectively highlighted growing user frustration around today‘s fragmented, exclusive streaming landscape.

Surveys indicate password sharing and piracy do increase when desirable movies and shows are arbitrarily restricted to certain platforms. For example, a 2021 Deloitte study found:

  • 14% of US consumers use shared passwords to gain streaming access
  • 18% of millennial streamers access content via piracy

This data suggests siloed content and subscription fatigue are actually fueling demand for unauthorized aggregated access.

Media analysts largely agree that spread-out exclusives may be counterproductive to platforms‘ anti-piracy efforts. As Walt Disney CEO Bob Chapek told investors in 2021:

"Piracy is a huge opportunity for us to convert consumers from piracy to become legitimate consumers of ESPN+."

So concerns around exclusivity barriers do appear valid, though illegal streaming remains risky and unethical.

Impact of This Rogue PR Stunt

In the end, existed more as a flashy PR tactic than a sustainable piracy portal. It attracted buzz upon launch, then disappeared within 48 hours before any legal demands could force it offline.

The site succeeded in its goal of stirring debate around streaming exclusivity. But likely won‘t inspire long-term copycats, given inevitable legal issues.

Nonetheless, it provides an unsettling case study in how easily shows and movies can be ripped and aggregated illegally when content is prohibitively siloed off.

Key Takeaways

  • AllTheStreams operated as an unauthorized pirate broadcast of movies/shows
  • It was created by MSCHF, a company known for disruptive marketing
  • Stated goal was protesting siloed content across rival streaming platforms
  • Broadcasting copyrighted content without licensing is blatantly illegal
  • Users risk privacy and legal issues accessing unauthorized sites
  • Data suggests piracy rises when content is restricted to exclusive platforms
  • AllTheStreams existed briefly as a PR stunt before being shut down

Alternatives to Piracy: Legal Ways to Access Content

While AllTheStreams flagrantly violated copyright law, it called attention to real desire for more open access across streaming silos. However, many safer alternatives exist to aggregate content legally:

  • Retail streaming devices like Amazon‘s Fire TV and Roku integrate multiple services into one interface. Prime Video, Netflix, Hulu and more coexist easily.

  • Multisource DVR services like Plex allow you to schedule recordings from nearly any platform and watch everything from one app.

  • Newsgroup indexing services like Usenet provide members access to huge content libraries uploaded by others. More ethical than piracy but a legal gray area.

  • VPNs aren‘t aggregators but can help you safely access region-locked streaming libraries worldwide by masking your location.

The bottom line is fragmentation causes understandable frustrations. But legal workarounds like these provide safer routes to more unified streaming without resorting to privacy and ethics risks of piracy.

The Way Forward for Streaming: More Open Access?

The conversation around AllTheStreams highlights a key pain point in streaming right now – exclusive walled gardens. While their business logic is understandable, media analysts argue that prohibitively siloing content may only drive more password sharing and piracy.

A future where top-tier originals are spread across 12+ platforms seems unsustainable for consumers. Some exclusivity will continue, but hopefully we‘ll see a shift toward more open ecosystems.

Access models like iTunes media downloads and à la carte TV channels point toward a middle ground. Media giants may better serve users – and their own bottom lines – by offering must-see content more widely, while keeping passive filler exclusive to each platform.

Only time will tell how business models evolve. But expect growing calls from consumers for more flexible access to premium streaming content.

Bottom Line

The unauthorized streaming site made headlines by illegally broadcasting shows ripped from major platforms – before quickly getting shut down. While brazenly illegal, it highlighted real frustration around closed-off streaming silos. Hopefully your takeaway is that more openness and flexibility in accessing content benefits both consumers and platforms.

What do you think about unauthorized streaming sites like AllTheStreams? How do you feel about exclusive deals and walled gardens in the streaming industry? I‘d love to hear your perspectives in the comments below!


Streamr Go

StreamrGo is always about privacy, specifically protecting your privacy online by increasing security and better standard privacy practices.